Strategist, futurist, author, speaker.
Founder of agency Next Big Thing


Determining the best strategy for a product or campaign is never easy.
I offer insights and tools to drive more effective consumer strategy.
I can identify what your future customers will think, do and need.
I take the guesswork out of planning to help you create better strategies.

Will Higham

Consultancy

Consumer trend reports, strategic planning & practical futures workshops

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Speaking

Keynote talks at conferences & seminars on strategy, futures & consumer trends

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I like to take the guess work out of planning


Technologies, channels & behaviours are constantly changing.
New business & revenue models are disrupting traditional approaches.
Today’s Smart Consumer is more connected & demanding than ever.

Today CEOs, CFOs, marketers & designers are expected to:
Anticipate, cater to & monetise new consumer needs & behaviours.
Create strategies & budgets around changing behaviours & environments.

boardroom

I try to make strategic decision-making easier by identifying:


Future needs, behaviours & demand levels



Future markets, threats & opportunities.



Which trends are real, which are just fads.



How to monetise consumer trends in your industry.





Practical trend insights for daily use.



Ways to future-proof products & campaigns.



How to improve your Innovation Process/Culture.



Ways to secure & motivate future employees.



Clients

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Sainsburys
“Will Higham has the acute ability to identify the most important new trends & translate them into a commercial opportunity for your business”
Alex Owens, Head of Insight
BBC
“Will’s insights into the attitudes & behaviour of UK consumers proved really useful”
Wayne Garvie, Managing Director
(Content & Production)
Telephonica
“William has helped us in understanding new consumer trends & making strategic decisions.”
Natalie Malevsky, Head of Insights
bookcover
Will’s book, ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’
(Kogan Page, 2009)
You can Buy the book here:
AMAZON
WATERSTONES
BARNES & NOBLE

Get in Touch


For a free chat or quote on any consultancy or speaking project
Email: info@next-big-thing.net or call +44 20 3542 1900