Strategist, futurist, author, speaker.
Founder of consultancy ‘Next Big Thing’


Determining what will appeal to and motivate your future customers.
Identifying what, how, where – and why – they’re likely to purchase.
Working with you to design more successful strategies to reach them.

Will Higham

Consultancy

Create more effective strategies by better understanding your customers' future needs

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Speaking

Learn how to create strategies that will actively appeal to tomorrow's consumer

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Take the guesswork out of planning


Technologies, attitudes & behaviours are constantly changing:
New business & revenue models are disrupting traditional strategies.
The new Smart Consumer is increasingly knowledgeable & demanding.

Our foresights will help you better navigate tomorrow’s landscape:
Continuously anticipate & cater to new consumer & employee needs.
Determine future-proof strategies & budgets in volatile environments.

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Make strategic decisions easier and more effective by identifying:


What will motivate your customers in future.



What you need to do to prepare for tomorrow.



What avoidable threats might be around the corner.



What financial opportunities future change could offer.





Ways to monetise consumer trends in your industry.



Ways to future-proof your products, PR and marketing.



Ways to grow your internal innovation processes.



Ways to attract, motivate and retain future employees.



Companies that have benefited from William’s Insights

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Sainsburys
“Will Higham identifies the most important new trends and translates them into a commercial opportunity for your business”
Alex Owens, Head of Insight,
Sainsbury’s

“William’s understanding of consumer motivations has helped us create some really effective client presentations.”
Jane Farmery, Ad Director,
Hearst Magazines

BBC
“Will’s insights into consumers’ changing attitudes and behaviours proved really useful to us.”
Wayne Garvie, Managing Director, (Content & Production)
BBC
bookcover
Will’s book, ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’
(Kogan Page, 2009)
You can Buy the book here:
AMAZON
WATERSTONES
BARNES & NOBLE

Get in Touch


For a free chat or quote on any consultancy or speaking project
email william@next-big-thing.net or call +44 20 3542 1900