Predict consumer trends for profit:
Identify new strategic opportunities.


Get practical advice on creating more effective consumer strategy.
Discover what will most appeal to and attract tomorrow’s customers:
Identify what, how, when, where – and why – they’re likely to purchase.

Will Higham

Consultancy

Create more effective strategies by better understanding your customers' future needs

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Speaking

Learn how to create strategies that will actively appeal to tomorrow's consumer

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Take the guesswork out of planning


Technologies, attitudes & behaviours are constantly changing:
New business and revenue models are disrupting traditional strategies.
The new Smart Consumer is increasingly knowledgeable and demanding.

Get Will’s foresights to help you better navigate tomorrow’s landscape:
Continuously anticipate and cater to new consumer, citizen and employee needs.
Identify future-proof strategies to drive performance, market share and loyalty.

boardroom

Get in touch to learn the answers to key strategic questions:


What will appeal to and drive customers in future?



What do you need to do to prepare for tomorrow?



What avoidable threats might be around the corner?



What financial opportunities could future trends offer?





How to monetise consumer trends in your industry?



How to future-proof your products, PR & marketing?



How to grow your internal innovation processes?



How to attract, motivate and retain future employees?



Companies that have profited from Will’s insights

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Sainsburys
“Will Higham identifies the most important new trends and translates them into a commercial opportunity for your business”
Alex Owens, Head of Insight,
Sainsbury’s

“Will’s understanding of consumer motivations has helped us create some really effective client presentations.”
Jane Farmery, Ad Director,
Hearst Magazines

BBC
“Will’s insights into consumers’ changing attitudes and behaviours proved really useful to us.”
Wayne Garvie, Managing Director, (Content & Production)
BBC
bookcover
Will’s book, ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’
(Kogan Page, 2009)
You can Buy the book here:
AMAZON
WATERSTONES
BARNES & NOBLE

Get in Touch


For a free chat or quote on any consultancy or speaking project
email william@next-big-thing.net or call +44 20 3542 1900