Strategist, futurist, author, speaker.
Founder of consultancy ‘Next Big Thing’


I identify what your customers are likely to think, want and do in future.
How and where they’ll buy, and what will influence and motivate them.
I use that to help you grow sales and profits and reach new markets.

Will Higham

Consultancy

I help you boost your profits using trend and strategy reports and futures workshops

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Speaking

I give conference keynotes on how to use consumer trends to drive sales and profits

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I can take the guesswork out of planning


Technologies, attitudes & behaviours are constantly changing:
New business & revenue models are disrupting traditional strategies.
The new Smart Consumer is increasingly knowledgeable & demanding.

Yet CEOs, CFOs, marketers, PR, HR & designers are expected to:
Continuously anticipate & cater to new consumer & employee needs.
Determine future-proof strategies & budgets in volatile environments.

boardroom

I make strategic decisions easier and more effective by identifying:


What will motivate or appeal to your customers tomorrow.



Future scenarios, markets, threats and opportunities.



Trends that’ll impact your customers, not just fads.



Insights that offer practical bespoke business benefits.





Ways to monetise consumer trends in your industry.



Ways to future-proof your products, PR and marketing.



Ways to grow your foresight and innovation processes.



Ways to attract, motivate and retain future employees.



Clients

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Sainsburys
“Will Higham identifies the most important new trends and translates them into a commercial opportunity for your business”
Alex Owens, Head of Insight,
Sainsbury’s

“William’s understanding of consumer motivations has helped us create some really effective client presentations.”
Jane Farmery, Ad Director,
Hearst Magazines

BBC
“Will’s insights into consumers’ changing attitudes and behaviours proved really useful to us.”
Wayne Garvie, Managing Director, (Content & Production)
BBC
bookcover
Will’s book, ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’
(Kogan Page, 2009)
You can Buy the book here:
AMAZON
WATERSTONES
BARNES & NOBLE

Get in Touch


For a free chat or quote on any consultancy or speaking project
Email: william@next-big-thing.net – or call: +44 20 3542 1900