Strategist, futurist, author, speaker.
Founder of agency Next Big Thing


Determining the best strategy for a product or campaign is never easy.
I take the guesswork out of planning to help you create better strategies.
I offer insights and tools to drive more effective consumer strategy.
I can identify what your future customers will think, do and need.

Will Higham

Consultancy

Consumer trend reports, strategic planning & practical futures workshops

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Speaking

Keynote talks at conferences & seminars on strategy, futures & consumer trends

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I like to take the guess work out of planning


Technologies, channels & behaviours are constantly changing.
New business & revenue models are disrupting traditional approaches.
Today’s Smart Consumer is more connected & demanding than ever.

Today CEOs, CFOs, marketers & designers are expected to:
Anticipate, cater to & monetise new consumer needs & behaviours.
Create strategies & budgets around changing behaviours & environments.

boardroom

I try to make strategic decision-making easier by identifying:


Future needs, behaviours & demand levels



Future markets, threats & opportunities.



Which trends are real, which are just fads.



How to monetise consumer trends in your industry.





Practical trend insights for daily use.



Ways to future-proof products & campaigns.



How to improve your Innovation Process/Culture.



Ways to secure & motivate future employees.



Clients

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Sainsburys
“Will Higham is able to identify the most important new trends & translate them into a commercial opportunity for your business”
Alex Owens, Head of Insight

“Will is an unfailingly reliable source of clever and provocative insights into cultural and business trends. Whatever the subject, he’ll be able to give it an alternative spin that adds a richness to the story.”
Josh Sims, journalist
(Financial Times, Independent)

BBC
“Will’s insights into the changing attitudes & behaviour of UK consumers proved really useful”
Wayne Garvie, Managing Director
(Content & Production)
bookcover
Will’s book, ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’
(Kogan Page, 2009)
You can Buy the book here:
AMAZON
WATERSTONES
BARNES & NOBLE

Get in Touch


For a free chat or quote on any consultancy or speaking project
email: william@next-big-thing.net – or call: +44 20 3542 1900