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LOOKING TO THE FUTURE –
INTERVIEW WITH WILL IN EVENING STANDARD

“The rise of extreme sports took place among Generation X, born 1979-1994,” says William Higham, managing director of trend forecasting agency The Next Big Thing and author of a trends guide of the same name. “Now that they’re growing up and are seeking opportunities to feel something again.” … Yes, if you wondered what on earth our mobile phones might …

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Mobile key to retail’s future –
Interview with Will in drapers

The rise of Generation Y will accelerate the trend for shopping for clothing on mobile phones, according to William Higham, founder of consumer research consultancy The Next Big Thing. Following the recession, time-poor consumers expect brands to “fit around their lifestyles”, which includes being able to shop at any time but also from anywhere, said Higham. Retailers and the talent …

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2016 will be Year of Tech/Life Balance –
Article by Will in Director

William Higham makes his 2016 predictions and says that UK consumers will increasingly reject tech in favour of traditional in the year ahead, creating new opportunity for businesses “For Britons, 2016 will increasingly be about balancing the technological with the human. We’ll continue to enjoy technology that gives us greater control over entertainment, purchasing, consumption, our work and personal lives. …

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what BRITS do now ON HOLIDAY –
INTERVIEW WITH WILL IN DAILY MAIL

‘We believe that the rise in holidays with friends is being driven by another trend,” says futurist William Higham. “The increasing importance of friendship. Today, more and more people have a close group of friends that they consider to be a surrogate family (a ‘Framily’). The emotional support of friends typically becomes more important in times of either economic downturn …

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Goth Culture Revival –
INterview with Will in The Independent

Emo is camp, androgynous even. If anything it’s the women who are stronger than the men. But emos are not cynical – they believe in open displays of strong emotion. “The lyrics are very emotional, all about personal issues,” says trends forecaster William Higham. “They’re closer to music like The Smiths than they are to grunge.” Goth is cool again, …

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Might consumers pay for content? –
Interview with will in EU’s Future Media Lab

During the “Understanding Disruption” conference in April 2013, the EU’s Future Media Lab. had the opportunity to sit down and talk about the future of media with William Higham, Consumer strategist, futurist and author. William is the managing director of The Next Big Thing, a forecasting and strategy consultancy in the UK. Future Media Lab (FML): How do you envisage …

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will PROG ROCK be THE NEW FOLK –
ARTICLE BY WILL IN HUFFINGTON POST

“Why might we be about to resurrect this genre that taste forgot?” asks Will Higham. “After all, mainly thanks to punk, prog is held up as the epitome of ‘uncool’, with its sci-fi and fantasy lyrics, long greasy hair and double denim. Well, interestingly, a new young generation is coming up that actually embraces many of the things that punks …

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New Interiors trends –
Article by Will in Utopia Kitchens

William Higham, futurist, author, and founder of trends consultancy Next Big Thing, gazes into his crystal ball to tell us what kitchens and bathrooms we’re going to want next year – and why …. “After years of looking back to the traditions of the past, we’re starting to get excited about the future again. No wonder, with yesterday’s science fiction …

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Travel co’s must cater to jigsaw families –
Interview with Will in Daily Mail

Holiday companies will increasingly be looking to attract single parent and multi-generational families, a trends forecaster has predicted. William Higham, founder of consumer trends company Next Big Thing, said the rise of ‘jigsaw families’ meant that escaping for a break is no longer just about mum, dad and two children. ‘We do have an increasingly diverse range of customers. It’s …

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Meet the Recession Generation –
article by Will in Director

“Teenagers. We know what they’re all about. Like we were at their age, they’re carefree, hedonistic, impetuous, cutting-edge idlers. Like a cooler version of Harry Enfield’s character Kevin The Teenager, right? Well no, not most of today’s teenagers,” says Will Higham. “They’ve strayed far from our picture of the ‘traditional’ teen. A range of major polls show that today’s young …