View Post

Future of digital marketing –
interview with will in econsultancy

William Higham is a Consumer Futurist, speaker and author. He is also CEO of forecasting and strategy consultancy The Next Big Thing. He will be delivering the afternoon keynote at this week’s Future of Digital Marketing conference looking at Digital Marketing and the Next Generation. I caught up with William today to talk about the future of digital marketing. For …

View Post

Artificial Intelligence trends –
Interview with Will in Director

Higham is confident of a continued breaking down of boundaries between people and machines. “Their learning characteristics are going to deepen,” he says. “They’re going to be able to remember more and more about us and have more human functions and intuition. People will want things more humanised. The word ‘human’ will be a major buzzword over the next few …

View Post

An alternative view on literacy –
Article by Will in Huffington Post

The government is launching a new campaign this week to encourage better reading among the young: “Read On. Get On”. Based on a report that links the inability to “read well” with potential joblessness later in life, it’s the latest of many articles and reports bemoaning a decline in traditional reading skills among young people. But we never hear the …