Keynote presentations, chairing & panels
on strategy, futures & consumer trends

Gain insights from one of the world’s leading strategic futurists.
Learn to think differently, innovate faster and be first to the future.
Discover exciting new opportunities and avoid dangerous threats.


Practical, profit-focused futures insights

Will identifies what tomorrow’s customers are likely to think, do and need.
He explores the most effective ways to anticipate, target and appeal to them:
How to take advantage of future opportunities and avoid impending threats.

A trusted and experienced speaker

Will chairs and speaks regularly at national and international conferences.
He can speak authoritatively on future Leisure, Retail, Finance, Media, HR.
His opinions on future strategy are regularly sought by business/news media.

A recognised global expert & author

Will has written for The Economist, Adweek, Viewpoint and New Statesman.
He authors regular trends columns in The Director (IOD) and Huffington Post.
He wrote ‘The Next Big Thing: Forecasting Consumer Trends for Profit’:
The definitive consumer strategist’s handbook, translated into four languages.

Companies that have benefited from William’s insights

all company Logos

“Will’s presentations give great food for thought. They stimulate immediate ideas & inspire future discussions.”
Charlie Gower,
Head of Insight & Research,
Hiscox Group

“Will’s insights are a highly effective way to stay up to date with changing consumer attitudes and behaviours.”
Adrian Fitch,
Head of Brand Insight,
Bauer Media
“Will’s informative insights on future customer behaviours balance breadth & practicality, providing something for all.”
Michael Lee,
Global Managing Director,

Will’s most popular keynotes

We are living in turbulent times. Few industries today are immune from change.
But change can offer profitable opportunities as well as dangerous threats.

This talk will help you adapt your strategies to the new consumer trends heading your way:
1. Learn about emerging global trends across sectors and the threats and opportunities they pose.
2. Discover your customers’ likely future needs, to help you create more effective strategies.
3. Obtain practical action points to help you ‘future proof’ every part of your business.

Once brands and advertisers drove the business agenda. Today consumers are taking charge.
Aware of their power, they seek greater control over the purchase and consumption journey.
And they’re developing a whole new set of consumption attitudes, expectations and needs.

This talk will help you anticipate and appeal to tomorrow’s new ‘Smart Consumer’:
1. Discover what will motivate your customers in future and how best to reach them.
2. Learn how to create products, services and strategies with ‘future appeal’.
3. Gain actionable insights to implement into marketing, communications and strategy.

Employee attitudes to work schedules, structures and rewards are changing radically – especially among the young.
Tech advances are driving personal empowerment, and reducing the impact of traditional ways to attract or retain staff.

This talk will help you hire and motivate tomorrow’s new ‘Smart Employee’.
1. Better understand the future needs and motivators of your workforce
2. Gain a roadmap to improved workplace motivation and efficiency
3. Learn how to future-proof your hiring, retention and HR policy