Keynote presentations, chairing & panels
on strategy, futures & consumer trends

Will is one of the world’s leading futurists and strategy experts.
He helps audiences think differently and be first to the future.
His insights offer inspiration and practical ways to boost profits.


He offers profit-focused futures insights

Will identifies what tomorrow’s customers are likely to think, do and need.
He sets out the practical ways brands can anticipate and appeal to them.
He explains how changing trends can help brands grow sales and markets.

He is a trusted and experienced speaker

Will chairs and speaks regularly at national and international conferences.
He speaks authoritatively on Leisure, Retail, Finance, Media, PR and HR.
He’s frequently interviewed on trends for print, online and broadcast media.

He is a recognised global expert & author

Will has written for The Economist, Adweek, Viewpoint and The Marketer.
He writes regular trends columns in The Director (IOD) and Huffington Post.
He wrote ‘The Next Big Thing: Forecasting Consumer Trends For Profit’:
The definitive consumer strategist’s handbook, translated into five languages.

Companies that have benefited from William’s insights

all company Logos

“Will’s presentations give great food for thought. They stimulate immediate ideas & inspire future discussions.”
Charlie Gower,
Head of Insight & Research,
Hiscox Group

“Will’s insights are a highly effective way to stay up to date with changing consumer attitudes and behaviours.”
Adrian Fitch,
Head of Brand Insight,
Bauer Media
“Will’s informative insights on future customer behaviours balance breadth & practicality, providing something for all.”
Michael Lee,
Global Managing Director,

Will’s most popular keynotes

We are living in turbulent times. Few industries today are immune from change.
But change can offer profitable opportunities as well as dangerous threats.

This talk will help you adapt your strategies to the new consumer trends heading your way:
1. Learn about emerging global trends across sectors and the threats and opportunities they pose.
2. Discover your customers’ likely future needs, to help you create more effective strategies.
3. Obtain practical action points to help you ‘future proof’ every part of your business.

Once brands and advertisers drove the business agenda. Today consumers are taking charge.
Aware of their power, they seek greater control over the purchase and consumption journey.
And they’re developing a whole new set of consumption attitudes, expectations and needs.

This talk will help you anticipate and appeal to tomorrow’s new ‘Smart Consumer’:
1. Discover what will motivate your customers in future and how best to reach them.
2. Learn how to create products, services and strategies with ‘future appeal’.
3. Gain actionable insights to implement into marketing, communications and strategy.

Employee attitudes to work schedules, structures and rewards are changing radically – especially among the young.
Tech advances are driving personal empowerment, and reducing the impact of traditional ways to attract or retain staff.

This talk will help you hire and motivate tomorrow’s new ‘Smart Employee’.
1. Better understand the future needs and motivators of your workforce
2. Gain a roadmap to improved workplace motivation and efficiency
3. Learn how to future-proof your hiring, retention and HR policy